We are ooia, market leaders in period underwear
Hi, it's me, ooia! We are a female-founded start-up that has made it our mission to empower women* in their everyday lives with our ooia Female Bodywear. With more than 5 years of expertise, we are the market leaders for period underwear in Germany, have sold more than 1.5 million ooias and built a community of over 350,000 great customers. Your feedback is very important to us. We listen to you and are constantly developing our ooias. Every month we launch great new products and styles that have been lovingly designed exclusively for you in Berlin.
Production takes place exclusively in Europe. Sustainability is important to us, which is why we do not use any plastic along the supply chain and work with fair sewing factories in Portugal, Lithuania and Croatia that work according to verified ecological and social standards.
ooia period underwear: your sustainable alternative to tampons
ooia period panties are as comfortable as your favorite underwear and absorb up to 6 tampons of fluid without leaking. In our product overview you will find a selection of different absorbency levels for different bleeding levels.
How does period underwear work?
ooia period underwear has an integrated three-layer membrane system in the crotch, which wicks liquids away from you, absorbs them and prevents them from leaking. All layers are breathable and ensure that you do not sweat.
Period underwear: Our ooia styles
Seamless, simple, colorful or elegant with lace, period briefs, hipsters, high waist or thongs: you can choose between many different styles, fits and colors! ooia period underwear is also available as strong styles for your heavier period days or as seamless panties that adapt seamlessly to your silhouette and are almost invisible under your clothes. We have also developed an ooia Teens Collection for young girls and teenagers, and our period beachwear supports you on days at the lake or beach.
ooia Everyday: Underwear with integrated panty liner
Even outside of your period, ooia accompanies you through everyday life: In addition to period underwear, we have created an Everyday Collection as underwear for every day. Thanks to its innovative inner material, this can absorb liquid such as discharge or sweat and thus replace disposable panty liners.
ooia Female Bodywear and Nursing Bras
And we are constantly expanding our range: Since 2020, in addition to period underwear for adults and teenagers, we have also been offering other products designed to support and empower women* in their everyday lives. These include the ooia Moms nursing bras with integrated inserts as an alternative to disposable nursing pads and the feel dry top , which prevents sweat stains.
