ooia ooshi GmbH

We are ooia, market leaders for period underwear

Hi, it's me, ooia! We are a female-founded start-up from Berlin with a clear mission: With our ooia Female Bodywear, we empower women* in everyday life.

With over 6 years of expertise, more than 2 million ooia products sold, and a community of over 500,000 customers*, we are the market leaders for period underwear in Germany.

Our designs are created with great love exclusively in Berlin. Every month we launch new products and styles, inspired by your needs and feedback.

Germany's most beloved period underwear

Your feedback is at the heart of ooia. We listen, learn, and continuously develop our period underwear together with our community. Over 20,000 enthusiastic reviews on Trustpilot show how much our customers* appreciate comfort, safety, and design. From truly seamless period underwear that doesn't show under clothing, to the most absorbent panties that replace up to 10 tampons: ooia stands for uncompromising wearing comfort and innovative solutions. As the best-rated period underwear on the German market, the trust of our community has accompanied us for years, and that is precisely what makes us proud and drives us every day.

Certified skin-friendly period underwear – non-toxic & sustainable

Our claim at ooia is skin-friendly, non-toxic products that you can completely trust. We attach great importance to materials that are certified skin-friendly and meet the highest safety standards. Our period underwear is tested for over 1,000 harmful substances and is, of course, non-toxic – for a safe, comfortable feeling directly on the skin.

We exclusively use particularly high-quality fabrics from Europe, including, for example, recycled lace from Italy.

Production takes place predominantly in fair sewing factories in Europe. For the production of some of our products, we also rely on the expertise of a partner outside the EU in Tunisia. All our partners work according to audited ecological and social standards.

Period underwear from ooia – styles for every body & every period

Seamless, plain, colorful or elegant with lace, period briefs, hipsters, high-waist or thongs: You have a choice between many different styles, fits and colors! ooia period underwear is also available as Strong Styles for your heavier period days or as Seamless Panties, which adapt seamlessly to your silhouette and are therefore virtually invisible under your clothes. For young girls and teenagers, we have also developed an ooia Teens Collection, and for days at the lake or beach, our period beachwear is there for you.

ooia Everyday: Underwear with integrated panty liner

Even outside of your period, ooia accompanies you through everyday life: In addition to period underwear, we have created an Everyday Collection as underwear for every day. Thanks to its innovative inner fabric, it can absorb liquids such as discharge or sweat, thus replacing disposable panty liners.

Absorbent nursing bras

Our product range is constantly growing. In addition to period underwear for adults and teenagers, since 2020 we have been offering products that support women* in different life phases: These also include the ooia Moms nursing bras with integrated absorbent inserts - a washable and reusable alternative to disposable nursing pads, already worn and loved by over 50,000 mothers.

Does period underwear really work?

At ooia, we ensure that every period panty is safe, absorbent, and reliable. The heart of our products is a multi-layered membrane system that quickly absorbs liquids, securely traps them, and feels pleasantly dry on the skin.

Our product team works meticulously on new cuts, styles, and, above all, innovative membrane technologies. Most recently with the Magic Membrane Pro and Cloud Comfort Pro Technology.

The fact that our concept works is also demonstrated by over 500,000 enthusiastic customers.