We are ooia, market leader for period underwear
Hi, it's me, ooia! We are a female founded start up with the mission to empower women* in their everyday lives with our ooia female bodywear. With more than 5 years of expertise, we are the market leader for period underwear in Germany, have sold more than 1.5 million ooias and have built a community of over 350,000 great customers. Your feedback is very important to us. We listen to you and continue to develop our ooias. Every month we launch great new products and styles, designed with love exclusively for you in Berlin.
We produce exclusively in Europe. Sustainability is important to us, so we don't use plastic along the supply chain and work with fair sewing factories in Portugal, Lithuania and Croatia, which work according to certified ecological and social standards.
Period underwear & more: our ooia products
ooia period underwear: your sustainable alternative to tampons
ooia period panties are as comfortable as your favorite underwear and absorb up to 6 tampons of fluid without leaking. In our product overview you will find a selection of different absorbencies for different levels of bleeding.
How does period underwear work?
ooia period underwear has an integrated three-layer membrane system in the crotch that draws liquids away from you, absorbs them and prevents them from leaking. All layers are breathable and make sure you don't sweat. Learn more about ooia technology here: ooia Magic Membrane System..
Period underwear: our ooia styles
Seamless, plain, colorful or elegant with lace, period briefs, hipsters, highwaists or thongs: You have the choice between many different styles, fits and colors! ooia period underwear is also available as Strong Styles for your heavier period days or as Seamless Panties which fit seamlessly to your silhouette and are almost invisible under your clothes. For young girls and teens we have also developed an ooia Teens Collection , for days at the lake or beach our Period Beachwear is there for you.
ooia Everyday: Underwear with integrated panty liner
Even outside your period, ooia accompanies you through everyday life: In addition to period underwear, we have created an Everyday Collection as underwear for every day. Thanks to their innovative inner fabric, these can absorb liquid such as discharge or sweat and thus replace disposable panty liners.
ooia Female Bodywear and Nursing Bras
And we're constantly expanding our range: since 2020, in addition to period underwear for adults and teens, we've also been offering other products designed to support and empower women* in their everyday lives. These include the ooia Moms nursing bra with integrated pads as an alternative to disposable nursing pads and the feel dry top, which prevents sweat stains.
