What ooia stands for
In order to successfully implement the ooia mission, we have defined clear values for which we stand and which guide us in all our decisions.
ooia core values
we empower women*
we trust
we love diversity
we guarantee quality
we protect the environment
we empower women*
We are pursuing a social mission with ooia. We are staunch feminists and for us, feminism means equality. We want a world in which all people have equal rights and responsibilities - regardless of their gender. For us, female empowerment means encouraging women* individually to be strong and to tackle the changes they want. ooia period underwear is an example of such a change: as an innovative alternative to conventional period products, it enables many people to deal with their periods more satisfactorily. In general, we want to encourage people to think and question, for example through our popular Instagram channel @its.me.ooia or through our talks at events.
We are pursuing a social mission with ooia. We are staunch feminists and for us, feminism means equality. We want a world in which all people have equal rights and responsibilities - regardless of their gender. For us, female empowerment means encouraging women* individually to be strong and to tackle the changes they want. ooia period underwear is an example of such a change: as an innovative alternative to conventional period products, it enables many people to deal with their periods more satisfactorily. In general, we want to encourage people to think and question, for example through our popular Instagram channel @its.me.ooia or through our talks at events.
we trust
Transparency and trust play a major role within our company and in our relationships with customers. The two founders Kati&Kristine provide deep insights into their private lives as founders, mothers and feminists. Our corporate culture is also characterized by trust. Because trust is the basic prerequisite for our time- and location-independent working model.
we love diversity
Everyone should feel addressed by ooia - regardless of origin, skin color, body type or sexual orientation. We are convinced that diversity also leads to better results within teams. That's why we always strive to make our team as diverse as possible. We welcome anyone who would like to join us and ooia. Because diversity is an important issue, we regularly support the Center for Intersectional Justice, which works to combat structural inequality and discrimination in Europe.
we guarantee quality
ooia is the quality leader in the German period underwear market. Customers consistently rate us with over 4.5 out of 5 stars on the independent rating platform Trustpilot. An important quality feature for us is, for example, our cooperation with sewing factories that work according to certified ecological and social standards. All ooia products are certified according to STANDARD 100 by OEKO-TEX [21.0.46579 HOHENSTEIN HTTI]www.oeko-tex.com/standard100”. This means that all individual components of ooia, from the fabrics to the yarns and labels, have been tested for harmful substances and have therefore been classified as skin-friendly by the Hohenstein Institute.
ooia is the quality leader in the German period underwear market. Customers consistently rate us with over 4.5 out of 5 stars on the independent rating platform Trustpilot. An important quality feature for us is, for example, our cooperation with sewing factories that work according to certified ecological and social standards. All ooia products are certified according to STANDARD 100 by OEKO-TEX [21.0.46579 HOHENSTEIN HTTI]www.oeko-tex.com/standard100”. This means that all individual components of ooia, from the fabrics to the yarns and labels, have been tested for harmful substances and have therefore been classified as skin-friendly by the Hohenstein Institute.
we protect the environment
Every year, around 45 billion pads and tampons are used and thrown away. With our reusable period underwear, we are making a significant contribution to reducing this waste. But it's not just our product itself that protects the environment. Our sewing factories produce fairly according to ethical and ecological criteria. We minimize our CO2 footprint by sourcing all materials from Europe.
Every year, around 45 billion pads and tampons are used and thrown away. With our reusable period underwear, we are making a significant contribution to reducing this waste. But it's not just our product itself that protects the environment. Our sewing factories produce fairly according to ethical and ecological criteria. We minimize our CO2 footprint by sourcing all materials from Europe.
