mission & values

ooia core values

1

we empower women*

2

We trust

3

we love diversity

4

we guarantee quality

5

we protect the environment



1

we empower women*

We pursue a social mission with ooia. We are convinced feminists and for us feminism means equality. We want a world in which all people have the same rights and responsibilities - regardless of their gender. For us, female empowerment means encouraging women* individually to be strong and to tackle desired changes. ooia period underwear is an example of such a change: As an innovative alternative to conventional period products, it enables many people to deal with their periods more contentedly. In general, we want to encourage people to think and question things, for example through our popular Instagram channel @its.me.ooia or through our lectures at events.

We pursue a social mission with ooia. We are convinced feminists and for us feminism means equality. We want a world in which all people have the same rights and responsibilities - regardless of their gender. For us, female empowerment means encouraging women* individually to be strong and to tackle desired changes. ooia period underwear is an example of such a change: As an innovative alternative to conventional period products, it enables many people to deal with their periods more contentedly. In general, we want to encourage people to think and question things, for example through our popular Instagram channel @its.me.ooia or through our lectures at events.



2

We trust

Transparency and trust play a major role within our company and in our relationships with customers. The two founders Kati & Kristine provide deep insights into their private lives as founders, mothers and feminists. Our corporate culture is also characterized by trust. Because trust is the basic prerequisite for our time and location-independent work model.



3

we love diversity

Everyone should feel addressed by ooia - regardless of origin, skin color, body type or sexual orientation. We are convinced that diversity also leads to better results within teams. That's why we always strive to make our team as diverse as possible. We welcome anyone who wants to join us and ooia. Because diversity is an important issue, we regularly support the Center for Intersectional Justice , which is committed to combating structural inequality and discrimination in Europe.



4

we guarantee quality

ooia is the quality leader in the German period underwear market. Customers consistently rate us with over 4.5 out of 5 stars on the independent rating platform Trustpilot. An important quality feature for us is, for example, our collaboration with sewing companies that work according to certified ecological and social standards. All ooia products are certified according to STANDARD 100 by OEKO-TEX [21.0.46579 HOHENSTEIN HTTI]www.oeko-tex.com/standard100”. This means that all individual components of ooia, from the fabrics to the yarns and labels, have been tested for harmful substances and have therefore been classified as skin-friendly by the Hohenstein Institute.

ooia is the quality leader in the German period underwear market. Customers consistently rate us with over 4.5 out of 5 stars on the independent rating platform Trustpilot. An important quality feature for us is, for example, our collaboration with sewing companies that work according to certified ecological and social standards. All ooia products are certified according to STANDARD 100 by OEKO-TEX [21.0.46579 HOHENSTEIN HTTI]www.oeko-tex.com/standard100”. This means that all individual components of ooia, from the fabrics to the yarns and labels, have been tested for harmful substances and have therefore been classified as skin-friendly by the Hohenstein Institute.



5

we protect the environment

Every year, around 45 billion sanitary pads and tampons are used and thrown away. With our reusable period underwear, we make a significant contribution to reducing this waste. But it's not just our product itself that protects the environment. Our sewing factories produce fairly according to ethical and ecological criteria. We minimize our carbon footprint by sourcing all materials from Europe.

Every year, around 45 billion sanitary pads and tampons are used and thrown away. With our reusable period underwear, we make a significant contribution to reducing this waste. But it's not just our product itself that protects the environment. Our sewing factories produce fairly according to ethical and ecological criteria. We minimize our carbon footprint by sourcing all materials from Europe.