New products

New ooia products: innovative period underwear & female bodywear

With over 5 years of expertise, we are market leader for period underwear in Germany, with more than 1.5 million ooias sold and a community of over 350,000 great customers. Your feedback is very important to us. We listen to you and are constantly developing our ooia product range.

New period underwear styles and more

Every month we launch great new products and styles that have been lovingly designed exclusively for you in Berlin. New colors, shapes, absorbencies or completely new, innovative product categories such as our feel dry top or ooia everydays as a replacement for panty liners. There is always something to discover in our range!

ooia female bodywear: Innovative products for more female empowerment

We perceive ourselves as a female empowerment company: We see our core task in strengthening social change for women* by conducting dialogue and initiating this with our products. We develop innovative products for women* to support and empower them in their everyday life. Find out more about our mission here: This is what ooia stands for