Brief Strong smoky blue
Special featureWith textured lace, made of high quality in Germany
Leakage protectionLeakage protection in the crotch area and extended to the waistband at the back
SustainabilityLess disposable pads, liners and tampons = positive for your environment
Fair productionManufactured only with fabrics from Europe under ethically and ecologically fair standards
Female-led companyFor an equal world where women's* needs are not taboo
Let yourself go - Your ooia favorites now in soft blue. Your popular Briefs in extra absorbent. Your feminine and elegant Brief Lace Strong with a wide lace and a slightly higher waist and higher leg cut.
The period underwear Brief Strong holds up to five tampons of liquid while feeling completely dry. This makes it ideal for your heavy menstrual period days. Plus, the ooia Brief Strong is washable, making it reusable. You can wear the ooia Brief Strong alone or as a back-up to other period products.
ooias are produced ethically and ecologically fair in Portugal, Lithuania and Croatia with fabrics from Europe.
Our models Toni, Caroline and Meera wear a size 36.
Note: The ooia Slip runs slightly smaller - so if you are between sizes, better opt for the bigger size.
Your purchase supports organizations that promote female empowerment through their projects - click here to learn more.
size and fit
Our models Toni, Caroline and Meera wear a size 36.
Fit: This style runs slightly smaller. If you are between two sizes, we recommend taking the larger size.
Leg cut: high
ooia is made of carefully selected, specialized fabrics manufactured in Europe. Our lace is produced with high quality in Germany. The ooia Brief Strong is certified and tested for harmful substances according to STANDARD 100 by OEKO-TEX® [21.0.46579 HOHENSTEIN HTTI]. Thus, the ooia Brief Strong is certified skin-friendly and harmless to health.
In addition, our wool comes from merino sheep that are treated fairly (mulesing free).
Some raw materials which enter our fabrics cannot be sourced from Europe, as this is not possible for climatic reasons.
Upper fabric: 93% cotton, 7% spandex
Lining: 100% wool (merino wool: mulesing - free)
Mid-layer: 80% cotton, 20% polyester
Membrane: 100% polyester backing, 100% polyurethane membrane
Your health is our top priority
Gynecologists confirm that a bacteria inhibiting coating on period underwear is indispensable.
We are the only brand to have had the bacteria-inhibiting effect of our products tested. The antibacterial effectiveness has been confirmed by an external laboratory and is tested at regular intervals. This means that the use of the bacteria-inhibiting agent counteracts the formation of odors and proliferation of germs.
The bacteria-inhibiting effect of the silver chloride takes place directly in the fiber.
It is very important to us that we communicate transparently in this regard.
EU Regulation No 528/2012: biocidal active ingredients is silver chloride
Nano particles are not used
All marked ooia products are certified according to STANDARD 100 by OEKO-TEX [21.0.46579 HOHENSTEIN HTTI]www.oeko-tex.com/standard100". This means that all individual components of ooia, from fabrics to yarns and labels, have been tested for harmful substances and have thus been classified by the Hohenstein Institute as harmless to health and skin.
delivery and return
If your purchase is over 30€ your ooias will be delivered to you within Germany with DHL GoGreen. If the purchase is below that it will be delivered with the Deutsche Post GoGreen. To Belgium, France, Greece, Italy, Luxembourg, the Netherlands, Austria, Portugal, Spain and Switzerland, we always ship with the Deutsche Post GoGreen.
It is very important to us that you are completely satisfied with your ooia. Therefore, returns are possible: you just have to return ooia within 90 days (unworn, of course) and pay the postage for the return.
how to care for your ooias
1. Wash your ooia in a washing net together with similarly colored laundry at 40°C easy-care wash cycle (color detergent without bleach). Except for the first wash cycle: we recommend washing with dark, non-staining laundry.
2. Ironing is taboo, just hang your ooia normally on the clothesline and it will soon be ready for use again.
3. Slip it back on and feel good!
magic membrane system
An ooia period underwear is as beautiful and comfortable as your favorite underwear, but it can do much more: it has an integrated membrane system in the crotch that soaks up the liquid preventing it from leaking.Learn more.
How to use
rock your day with ooia
Just put it on and feel good! Your ooia supports you in all situations, whether during the day, at night while sleeping, in the postpartum period or during sports. The use can be designed according to your individual needs. Learn more.
Bacteria inhibiting effect
dry and odorless
The use of the bacteria-inhibiting agent prevents the formation of odors and the proliferation of germs. As the only period underwear in the world, ooias antibacterial effect and health safety has been confirmed by an external laboratory. Learn more.
a heart project
ooia wants to make a difference in society. We strive for an equal world where female needs are not a taboo. Learn more and look over our shoulder on our Instagram account @its.me.ooia
still have questions?
Depending on the model the ooia period panty is designed to hold 1-6 tampons or 10-30ml of fluid. How many and when to use ooia period panties depends on your needs - your preferences, your plans, the heaviness of your menstrual flow, and many other factors. To cover one period completely you need about 5 ooia Period Pantys - assuming that one is worn at night, one during the day, and that the used panties are washed after two days.
Depending on the model the ooia period panty is designed to hold 1-6 tampons or 10-30ml of fluid. How many and when to use ooia period panties depends on your needs - your preferences, your plans, the heaviness of your menstrual flow, and many other factors. There is no one-size-fits-all solution. If your period is light to medium, you can most likely use ooia period panties without additional period products. If you are bleeding heavily, you may want to use additional protection (tampon, cup).
If you treat ooia period underwear well, it will retain its full bacteriostatic effectiveness for about 2 years. After that, you can of course continue to use them as "normal" underwear - although studies say that underwear is rarely used for longer than two years. But we are happy if ooia is used for longer.