✨ LIMITED EDITION: Highwaist Sparkle ✨ Glittering golden dots for the holidays 🎄
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✨ LIMITED EDITION: Highwaist Sparkle ✨ Glittering golden dots for the holidays 🎄

Start with lots of ❤️ self-love❤️ Want to make your period more sustainable with our ooias? As a New Year's gift, we're including an ooia Embracelet worth €12.50 with every order of your new favourite underwear.

The bracelet is automatically included with every order. You don't need a discount code or adding the product to your shopping cart.

#selflove
#selflove

The ooia Embracelet features 28 circles, each representing a day of the female cycle (which is 28 days long on average). 5 of them are red - you guessed it: these circles represent your period! 

The ooia Embracelet is a positive affirmation to remind you every day how great you are. Maybe for each of the 5 red circles you can think of one thing you love about yourself.

Start the Self-Love January with us and do something good for yourself!

ooia period underwear

Period underwear keeps you feeling safe and dry during your period - and looks just as nice as your favourite underwear.

Select now

ooia Moms

From pregnancy through postpartum to breastfeeding: we develop innovative products that make this special time easier for you: leak-proof, comfortable and sustainable.

discover now

new: ooia hipster stripes

Our new style brings a little dash of glitter to your everyday life: the ooia hipster, in Oxford Blue with a striped waistband and shiny gold detail.

discover now
more self love
more self love

January is the right time to lay the foundation for the new year: do good for yourself, take time for yourself and indulge yourself.

We have a few more surprises for you this month. Follow us on our Instagram channel at @its.me.ooia!

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