💫 5€ DISCOUNT 💫 on all ooia everydays with code: EVERYDAY5

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💫 5€ DISCOUNT 💫 on all ooia everydays with code: EVERYDAY5

icon-announcement-Versandkostenfrei ab 3 ooias
icon-announcement- Sparangebote bis zu 10% ab 5 ooias
  • Shop
    • All products
    • New products
    • SALE
    • Period
      • All products
      • Light absorbency
      • Medium absorbency
      • Strong absorbency
      • Lingerie
      • Seamless
      • Brief with heating function
      • Limited editions
      • Teens
      • Accessoires
      • Gift voucher
    • Everyday
      • All products
      • Brief
      • Hipster
      • Seamless
      • Lingerie
    • Period beachwear
    • Moms
      • All products
      • Nursing bra
      • Nursing bra big cups
      • Postpartum
      • Accessoires
    • Top
    • Gift voucher
    • Bladder weakness
    • Savings offers
  • Product info
    • What is period underwear?
    • Technology
    • Wash and care
    • Bacteria inhibiting effect
    • Advisor
    • Experiences
    • FAQ
  • About us
    • Story
    • Mission & values
    • Social commitment
    • Blog
    • Jobs
  • Subscribe to the newsletter
  • 0
  • All products
  • New products
  • SALE
  • Period
  • All products
  • Light absorbency
  • Medium absorbency
  • Strong absorbency
  • Lingerie
  • Seamless
  • Brief with heating function
  • Limited editions
  • Teens
  • Accessoires
  • Gift voucher
  • Everyday
  • All products
  • Brief
  • Hipster
  • Seamless
  • Lingerie
  • Period beachwear
  • Moms
  • All products
  • Nursing bra
  • Nursing bra big cups
  • Postpartum
  • Accessoires
  • Top
  • Gift voucher
  • Bladder weakness
  • Savings offers
  • What is period underwear?
  • Technology
  • Wash and care
  • Bacteria inhibiting effect
  • Advisor
  • Experiences
  • FAQ
  • Story
  • Mission & values
  • Social commitment
  • Blog
  • Jobs
Period period
Everyday everyday
Beach beach
Moms moms
top top
sale sale
savings offers savings offers
Teens teens
Bladder weakness bladder weakness

ooshi is now called

Story: Umbenennung ooshi heißt jetzt ooia

call me ooia

ooshi is now called ooia. We are so proud of what we have experienced and achieved with our brand ooshi in the past months.
Now ooshi has grown into ooia.

Call me [uu:ja:] ooia. #callmeooia

oooia considers itself as a female empowerment company: We believe our core task is to bring social change to women by leading dialogues and initiating them with our products.

ooia Gründerinnen Kati Ernst und Kristine Zeller

ciao, ooshi!

We want to focus all our energy on what really matters to us: 

female empowerment through innovative female centric products.

In 2019, a company objected to the name „ooshi“. In order to avoid trademark issues that would take our focus away, we have therefore renamed ooshi to ooia.

buy your ooias now

i am still the same!

Happily, a name is just a name. 

Everything that has made us what we are today remains with ooia: Our innovative products, the service and quality you've come to associate with us, our packaging and website, our company values, our community, and our look&feel have all been transferred to ooia.

buy your ooias now

We are excited to see what adventures the journey with ooia has in store for us! Help us spread this great news and share the story with your friends.

Everybody who uses the hashtag #sayooia will be entered into a monthly giveaway for an ooia panty!

thank you for your loyalty!

ooia Periodenunterwäsche - Danke für deine Treue

Join us on our exciting journey with our new name ooia!

buy your ooias now
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