ooshi is now called ooia. We are so proud of what we have experienced and achieved with our brand ooshi in the past months.
Now ooshi has grown into ooia.

Call me [uu:ja:] ooia. #callmeooia

oooia considers itself as a female empowerment company: We believe our core task is to bring social change to women by leading dialogues and initiating them with our products.

We want to focus all our energy on what really matters to us: 

female empowerment through innovative female centric products.

In 2019, a company objected to the name „ooshi“. In order to avoid trademark issues that would take our focus away, we have therefore renamed ooshi to ooia.

Happily, a name is just a name. 

Everything that has made us what we are today remains with ooia: Our innovative products, the service and quality you've come to associate with us, our packaging and website, our company values, our community, and our look&feel have all been transferred to ooia.

We are excited to see what adventures the journey with ooia has in store for us! Help us spread this great news and share the story with your friends.

Everybody who uses the hashtag #sayooia will be entered into a monthly giveaway for an ooia panty!

Join us on our exciting journey with our new name ooia!