ooshi is now called ooia. We are so proud of what we have experienced and achieved with our brand ooshi in the past few months.
Now ooshi has grown into ooia.

Say [uu:yes:] to ooia. #sayooia

ooia sees itself as a female empowerment company: We see our core task as bringing about social change for women by conducting dialogues and initiating them with our products.

We want to focus all our energy on what is really important to us:

Female empowerment through innovative female centric products.

In 2019, a company objected to the name “ooshi.” To avoid trademark issues that would steal our attention, we renamed ooshi to ooia.

Fortunately, a name is just a name.

Everything that has defined us so far remains at ooia: our innovative products, the service and quality that you know from us, our packaging and website, our corporate values, our community and our look & feel – we have transferred everything to ooia.

We are excited to see what adventures the journey with ooia has in store for us! Help us spread this great news and share the story with your friends.

Every month we’ll give away one ooia panty to everyone who uses the hashtag #sayooia!

Start with us in our time as ooia