💕 PICK A PINK 💕 ooias for everyday in 6 new bundles: Pink & Rose Collection

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💕 PICK A PINK 💕 ooias for everyday in 6 new bundles: Pink & Rose Collection

  • Shop
    • All products
    • New products
    • Period
      • All products
      • Light absorbency
      • Medium absorbency
      • Strong absorbency
      • Lingerie
      • Seamless
      • Brief with heating function
      • Limited editions
      • Teens
      • Accessoires
      • Gift voucher
    • Everyday
      • All products
      • Brief
      • Hipster
      • Seamless
    • Moms
      • All products
      • Nursing bra
      • Nursing bra big cups
      • Postpartum
      • Accessoires
    • Top
    • Gift voucher
    • Period beachwear
      • All products
      • Beach panty
      • Beach body
    • Bladder weakness
    • Sparangebote
  • Product info
    • Technology
    • Wash and care
    • Bacteria inhibiting effect
    • Advisor
    • Experiences
    • How to use
    • Benefits
    • FAQ
  • About us
    • Story
    • Mission & values
    • Social commitment
    • Blog
    • Jobs
  • Subscribe to the newsletter
  • 0
  • All products
  • New products
  • Period
  • All products
  • Light absorbency
  • Medium absorbency
  • Strong absorbency
  • Lingerie
  • Seamless
  • Brief with heating function
  • Limited editions
  • Teens
  • Accessoires
  • Gift voucher
  • Everyday
  • All products
  • Brief
  • Hipster
  • Seamless
  • Moms
  • All products
  • Nursing bra
  • Nursing bra big cups
  • Postpartum
  • Accessoires
  • Top
  • Gift voucher
  • Period beachwear
  • All products
  • Beach panty
  • Beach body
  • Bladder weakness
  • Sparangebote
  • Technology
  • Wash and care
  • Bacteria inhibiting effect
  • Advisor
  • Experiences
  • How to use
  • Benefits
  • FAQ
  • Story
  • Mission & values
  • Social commitment
  • Blog
  • Jobs
Period period
warmth warmth
Everyday everyday
Moms moms
top top
savings offers savings offers
Teens teens
Bladder weakness bladder weakness
Beach beach

ooshi is now called

Story: Umbenennung ooshi heißt jetzt ooia

call me ooia

ooshi is now called ooia. We are so proud of what we have experienced and achieved with our brand ooshi in the past months.
Now ooshi has grown into ooia.

Call me [uu:ja:] ooia. #callmeooia

oooia considers itself as a female empowerment company: We believe our core task is to bring social change to women by leading dialogues and initiating them with our products.

ooia Gründerinnen Kati Ernst und Kristine Zeller

ciao, ooshi!

We want to focus all our energy on what really matters to us: 

female empowerment through innovative female centric products.

In 2019, a company objected to the name „ooshi“. In order to avoid trademark issues that would take our focus away, we have therefore renamed ooshi to ooia.

buy your ooias now

i am still the same!

Happily, a name is just a name. 

Everything that has made us what we are today remains with ooia: Our innovative products, the service and quality you've come to associate with us, our packaging and website, our company values, our community, and our look&feel have all been transferred to ooia.

buy your ooias now

We are excited to see what adventures the journey with ooia has in store for us! Help us spread this great news and share the story with your friends.

Everybody who uses the hashtag #sayooia will be entered into a monthly giveaway for an ooia panty!

thank you for your loyalty!

ooia Periodenunterwäsche - Danke für deine Treue

Join us on our exciting journey with our new name ooia!

buy your ooias now
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ooshi is now called ooia

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