March 20, 2019

We renamed ourselves on 08.06.20 and are now called ooia

Just four months after the launch of, we added new styles to the ooshi collection in March 2019!

They remain our popular first styles in black: the ooshi slip with lace, and the hip-hugging ooshi hipster.

By request of our customers we now offer these two top sellers also in beige - perfect for light-colored clothes and in summer.

In addition, we have a new cut on offer: the ooshi highwaist!

Your ooshi highwaist hugs you while having a super classy look!

It has a high waist and subtly striped mesh inserts on the side. The outer fabric is also innovative: it's made of super-soft recycled polyamide.

 The ooshi Highwaist is a completely new ooshi style that we are very proud of. It was created at the request of you and other ooshi users* - and we are so happy that you can order it now!

Here's the ooshi store!